Apr 03 2009
Baseball with Small Business Marketing Appeal
The opportunity for marketers to reach hundreds of thousands of fans over just a few months, all at affordable prices, is a real asset is a down economy. However, this opportunity is provided to local and national businesses all the time with the Lakewood BlueClaws.
One of the most successful Minor League Baseball teams of the decade, the BlueClaws have led the South Atlantic League in attendance every year of existence. As they enter their ninth season in 2009, they are on the verge of becoming the fastest team in New Jersey and South Atlantic League history to reach four-million fans, just as they became the fastest to reach three-million fans in 2007.
One key element of marketing is flexibility, and this is provided by the BlueClaws through a wide range of avenues.
Marketers can reach fans electronically, via the team’s popular website www.BlueClaws.com, or through an e-mail newsletter sent to 30,000 fans every Wednesday. In an increasingly electronic world, the ability to link back to one’s own website is provided though the high-trafficed BlueClaws electronic apparatuses.
Inside the ballpark, the team offers a myriad of signage opportunities, from the outfield wall, to signs above the 360-degree concourse, to signs on the team’s 55-foot high video scoreboard.
Recently, the BlueClaws created a new gameday program, called the Catch of the Day, which is distributed to every fan that sets foot in the park. Affordable advertising is available in there as well as the team’s annual yearbook.
Beyond all that, marketers can tie-in directly to the many fans in attendance through the public-address system or sponsoring something on the field, such as the Pork Roll, Egg, and Cheese Race.
The goal of every marketer is to reach as many people as possible in the most affordable, yet effective manner. All of this is provided with the Lakewood BlueClaws.
Visit the OurMonmouth.com Monmouth County Recreation and Sports listings.
[...] will help protect British jobs, Chancellor Alistair Darling says. http://tinyurl.com/ctzgz4 Baseball with Small Business Marketing Appeal – ourmonmouthblog.com 04/03/2009 The opportunity for marketers to reach hundreds of thousands of [...]
I will say it’s great to see innovative small biz revenue models, why weren’t the small biz owners bailed out?