Our Monmouth Blog

comScore Releases March 2008 U.S. Search Engine Rankings

According to the April 15th comScore press release “March 2008 saw Americans conduct 10.8 billion core searches, representing a 9-percent increase versus February.”

The report continued:

In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent).

There is no more important mission for the online marketer than to rank well in search engine results. With the number of websites and web pages growing daily by unfathomable numbers it is critical that you not only rank in Google and Yahoo but you rank well. As a local small business owner the opportunity is to rank in your local market. For example, if you are a photographer you would want to rank for the following search terms:

Photographer
NJ photographer
Monmouth County photographer
Red Bank NJ photographer

The above search phrases are listed in order of difficulty. Google yields 92.2mm results for the term “Photographer” but only 1.8mm for the term “Red Bank NJ photographer”. While it could take years of focused effort to rank well for the search term “photographer” a local business should be able to rank well for the other above related search terms with a well executed short to medium term marketing plan.

How important is search engine rankings to your business?

Best wishes

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