Mar 30 2008
Why isn’t Hillary on Twitter?
There seems to be a very big buzz about Twitter lately. I have always been skeptical about how much time should be invested in these types of tools. Time is always at a premium when you plan how you want to invest outside of the walls of your business. In spite of that you may want to do some experimenting with Twitter as part of your Internet Marketing Plan.
Recently Aaron Wall of SEO Book blogged “Are you Using Twitter Yet”? Yes, Aaron and so is Barack Obama and John McCain conversely no Hillary Rodham Clinton. Could that be the difference? Probably not but there may be something to Twitter.
Darren Rowse of Problogger helped shed some more light on Twitter. In Darren’s March 25th post he tells us “How I Use Twitter to Promote my Blog”. Darren is not is only a great teacher but he also really knows how to leverage these tools. Since I am Twitter subscriber to both Aaron and Darren I was able to see how the best in the business use these tools to promote, market, and network. Darren uses it to engage his subscribers with questions that help guide content and direction for his blog as well at promote recent posts and his other blogs. As business owners I think there is a potential opportunity to apply this tool for business promotion.
I had to go directly to Twitters website to answer some basic questions about Twitter. The following was taken directly from Twitters FAQs:
What is it?
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Bloggers can use it as a mini-blogging tool. Developers can use the API to make Twitter tools of their own. Possibilities are endless!How do I use it?
Tell us what you’re doing in 140 characters or less! Send your thoughts, observations, and goings-on in your day. Whether you’re “eating an apple” or “looking forward to the weekend” or “Heading out of town” it’s twitter-worthy. Join us here. All of your personal information including your phone number is, of course, confidential.But… what is the point?
As it turns out, your best friend is probably interested in knowing if you’re “loving the new Radiohead album.” And yes, your Mom may want to know if you’re “skipping breakfast in favor of a latte.” You might want to know if your significant other “feels like taking a road trip.” Find out what your friends are doing; keep each other abreast of your quotidian rituals.
Here are some ideas:
Are you a restaurant owner?
Use Twitter to tell about daily specials and events. Or maybe even ask you best patrons what they want for dinner tonight?
Own a retail store?
How about using twitter to promote an Internet only special event. You could also use Twitter to link to special coupons.
The bottom line is as a business owner will anyone care what you are eating for breakfast or if you love the latest Radiohead album? No, but I think there are some opportunities for creative business owners to use Twitter to promote and communicate with your clients and prospects.
I’m IMNJ on Twitter.
Check it out for yourself and let me know how you use Twitter!
Best Wishes!
3/31: Correction As Hart pointed out Hillary does have a Twitter account. Frankly, I can not explain why at the time when I did several Twitter searches I did not find the presidential hopeful.
Because I’d ‘follow’ her and she might not like being stalked
I heard of Twitter before, but I never joined. Your post brought up my interest. Will check it out and perhaps I would consider to try it out. Thank’s posting this. ~ dunn, ~
Dunn’s last blog post..Get more traffic with Entre Card