Mar 29 2008
Email Marketing to Generate Leads & Sales
Email is a powerful but often underestimated marketing tool. According to a Direct Marketing Association report the ROI of all non-email online marketing is $22.52 compared to the estimated ROI for email marketing of $57.25 for every dollar spent. In another relevant report Silverpop CEO Bill Nussey detailed that Email marketing is twice as effective yet only 2.5% of businesses have marketing budget is allocated to email. This represents a huge opportunity and potential competitive advantage.
Despite valid concerns about spam, email is the consumers preferred medium for receiving information. Make no mistake about it spam is a legitimate marketing concern and consumer nuisance. It is estimated that an astonishing 62 billion spam message are sent event day. For email marketing to be effective your business message must get delivered to its target audience.
It not enough to have the message delivered to an email address. The message must be professional, compelling, timely, and with a call to action. Using opted in email address or rented lists must be done with purpose. If email are poorly planned and designed they can do more harm than good to your brand and reputation.
Best Wishes!
