Mar 28 2008
Marketing to Bridezilla
I must give credit to the marketing genius that thought this up. Invite some 2,000 brides to be to a sale with reported savings in the thousands of dollars. The story reported in The Star-Ledger makes it a success. The Internet buzz it created only furthers the potential of this marketing opportunity. It doesn’t matter if you love it or hate it as we should all learn from it.
The report describes the frenzy:
“As the doors to the store in the Bergen Town Center mall opened sharply at 8 a.m., hundreds of hootin’ and howlin’ women and the friends and family they brought along stormed racks of wedding gowns on sale for savings in the thousands of dollars.
In less than a minute, the racks were stripped bare as some 2,000 wedding gowns were carried off into the aisles to be quickly tried on by scantily-clad brides-to-be wearing sports bras, shorts, tights or bathing suits.”
Any business would benefit from this type of attention. I am fairly certain this will also get the added benefit of TV coverage in addition to the print and blog buzz it already received. Now that is what I call maximizing an opportunity.
Best Wishes!
Announcement:
The OurMonmouth.com directory has everything you need for a fabulous wedding including a local list of bridal boutiques.
