Feb 06 2008
Reasons why clients leave
Here is a short list of reasons why clients leave:
1. They think they are ignored, not understood, or appreciated.
2. You did not meet their expectations
3. They only hear from you on a sales call
4. They are not aware of your services and products.
5. Pricing and perceived value.
6. The client thinks they can do it better themselves.
7. Competition lured them away
When you boil it down there is one thing that can help all of these issues: communication. Effective, regular communication is the best tool in client retention. You would be amazed at what you clients will tell you if you pick up the phone just to check in and see how things are doing.
What are some of your experiences and client retention ideas?
