Aug 20 2007
Search engine results influence purchase behavior
This will not come, as a shock to anyone anymore but being on the top end of search engine results will translate into sales. Not only will you reach more consumers but those who Internet pre-shop spend more in-store as I previously posted on the results of a Yahoo study. Businesses that ignore the media will soon find themselves disconnected from the marketplace.
“In June 2007, iProspect partnered with JupiterResearch to develop and field a survey to U.S. search engine users (heretofore referred to as “online search users”) to gain a better understanding of how exposure to offline channels influences their search and purchase behavior.”
The full report can be read here.
The most important trend reported was:
“57% of online users claim that performing searches on search engines has become more important to their use of the Internet over the last year.”
The use of search engines to research products prior to purchasing them is an integral part of consumer behavior. People no longer solely rely on magazines, industry shows, or other means to find out information and evaluate alternatives. The Internet has made research convenient and Google has made it efficient.
As business owners and entrepreneurs we need to be in a position to capitalize on these trends by having not only a strong presence online but also a solid Internet marketing and search engine optimization plan.
I have multiple websites, and I consistently find my higher ranked sites seeing more traffic. I was just reading an article about how students use Google, and think search engine ranking is only based on things like importance. Anyone working on the internet knows there’s a lot of SEO and vying for those top spots!
Nice post
I think that the majority of advertising doesn’t do as much as have great SEO techniques for your site.
If you are listed at the top of say Google or yahoo, you will see thousands more visitors than if you were on the second page
Dale
http://dzrbenson.com/blog/